Case study
Unison Investments
A measured, credible presence for a London private equity firm. Confident without overpromising.
Case study
- Client
- Unison Investments
- Sector
- Private equity
- Scope
- Web design · Web development · Branding · Secure hosting · Business email
- Live site
- unisoninvestments.com ↗
Unison Investments is a London private equity firm backing mid-market companies and driving value creation across sectors in the UK, Europe and selected emerging markets. We designed and built a measured, credible site, and we host and manage it, so it reflects the seriousness of the firm and the people it deals with.
Visit the live site ↗The challenge
Private equity is a relationship and reputation business. Founders, management teams and co-investors looking up the firm want to understand the strategy, the focus and the track record quickly, and they judge credibility on how the firm presents itself. The site needed to feel established and considered, getting the approach and sector focus across without hype or noise.
Our approach
We built a clean, restrained site organised around the firm's story and strategy, with a clear About and a Strategy page that set out how Unison invests, the kind of companies it backs, and how it creates value. The design leans on whitespace, calm typography and a sober palette so the substance leads and decoration stays out of the way, matching the expectations of the founders and investors who'll read it. We run the secure hosting and business email on the domain so the firm's presence stays fast, reliable and properly maintained.
What we built
- 01Considered corporate marketing site
- 02About and Strategy pages
- 03Restrained, credibility-led brand and design
- 04Managed secure hosting
- 05Business email on the domain
The outcome
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