United Kitchens & Bedrooms

UKB sells to two audiences who want opposite things. A homeowner wants reassurance, room ideas and a survey booked without pressure. A developer or contractor wants specification, capacity and a price, and has no patience for a consumer sales journey. Serving both from one site usually means doing neither well, and the enquiries have to arrive somewhere the team can see them rather than in a mailbox nobody watches.

We split the journeys without splitting the brand. The consumer path runs through kitchens, bedrooms, advice and reviews to a free design visit, with an honest four-step process so nobody wonders what happens after they enquire. Trade gets its own route and its own enquiry form, pitched at spec and volume rather than mood boards. Enquiry forms sit inline on the pages the ads pay for rather than one navigation step away, they are protected against bot submissions, and every lead is written to a store the team works from as well as emailed, so a mail failure cannot lose a customer. We run the hosting and the campaigns behind it.

• 01Marketing site serving consumer and trade journeys
• 02Kitchens, bedrooms and advice sections
• 03Inline enquiry forms on the paid landing pages
• 04Separate trade and contract enquiry route
• 05Bot protection on all forms
• 06Lead capture written to a store, not just emailed
• 07Managed secure hosting
• 08Google Ads and SEO management